Master’s Degree of Art Director in Graphic Design - Major in Creative Advertising
Certified level 7 by the French National Directory of Professional Certifications (RNCP)
The Master’s Degree of Art Director in Graphic Design - Major in Creative Advertising aims at developing the creative, conceptual and graphic dimension of the student throughout several cross-curricular projects.
This program will train creative students that are able to offer and present their ideas, to assemble a team and manage it, to surround themselves with qualified professionnals in order to fulfill an assignment, and carry out a project working for an agency or as a freelancer.
Possible status, pace: You can apply to this Master's Degree as a graduate student, as part of your continuous education or with a work-study program (apprenticeships or vocational training schemes). Indicative pace: one week spent in school for every two weeks spent working in a company. 1120 hours of training. This program is APEL compatible.
Duration of the course: Two years
Career Prospects: Art Director in graphic design working in a communications agency, an advertising agency, or in the communications department of a company. The art director in graphic design is in charge of the visual dimension of a communications campaign and takes part to the various stages of the design, the negociations and the execution of a project. The art director conceives and manages the entire graphic design and allocates the work that needs to be carried out by the other professionals working on the project.
WHAT MAKES AUTOGRAF UNIQUE:
Pitching: learning how to work in an agency
Once a year, Autograf's Creative Design students meet with students from ESA 3 Business School. Representing some fictional agencies, they get to provide a solution to a real client's communications brief by setting up a full campaign: communication strategy, recommandations, action proposals, design, budget, etc.